Sales & Product Management
Features
Scalable cross-referencing enables sales excellence
Daily Challenge
How often do your field sales and support staff get asked whether you have an alternative to a competitor's component?
Manual Bottleneck
The answer is often simple, but can only be found through manual research — done on demand, one request at a time
Total Market Clarity
That's where collatio comes in — our algorithms operate on a standardized data foundation and are capable of comparing every product on the market. This gives your product and sales teams complete transparency over the market they operate in
Always Ready
Whether for the next strategic product decision or a live customer negotiation — you now have the answers
Beyond Manual
Achieving market-wide coverage and a cross-reference list at article level is beyond the reach of manual research or any LLM
Find your portfolio match for every competitor product
Competitor Article In, Own Product Out
Enter a competitor article number and instantly surface the matching product from your own portfolio. No manual research, no spreadsheets.
Technical Equivalence, Clearly Flagged
collatio identifies direct substitutes based on must-match attributes and similarity scoring. Your team knows exactly when a replacement is technically interchangeable, not just similar.
Application Filters When Portfolios Diverge
If your portfolio doesn't map one-to-one, narrow results by application, environment, or compliance requirements. A broad match becomes a precise recommendation.
Multiple Candidates, Ranked
When several of your products qualify, collatio ranks and compares them side by side. Your sales team gets the right answer for every customer situation, not just a shortlist.
Benchmark prices against competing articles
Track Trends
Monitor and manage price developments throughout the year
Stay Ahead
See online price movements in the market before your competitors do
Price with Confidence
Enable data-driven pricing decisions — based on country-specific market price analysis and the tracking of competitor price developments
15 minutes to find out if we are the right match for your challenges.
Let’s schedule a call to decide if we should move on together.